Store News

Meet Mikayla

Friday, June 24, 2022.


Brilliant Books has a brand new bookseller: Mikayla!  We're so glad to have her on the team, and get her perspectives on classics, poetry, and contemporary literature.  Stop by to say hello — or get to know her here.

Get to Know Mikayla!

The New Puzzles Gondola!

Friday May 27, 2022.

Puzzles gondola


Look at our new puzzles display!  Isn't she beautiful?

Similar to the games gondola we added last year, this new display lets us expand our puzzles section—and gives customers more room to browse.

Swing by the store to check it out, or check out our puzzle collection online.  (It's still full of awesome puzzles, even if you don't get the full gondola experience).

Learn more about our new display below.

Read the Article


Tuesday, May 3, 2022.

StorefrontHappy National Small Business Week!  There are so many reasons to celebrate small businesses.  To name just a few:

• We're part of a vibrant community, and are invested in local economies & initiatives.
• We encourage employees to play to their strengths and interests, rather than fitting a job description.
• We get to know our customers by name (and reading preference!)

But as much as we love being a small business, it's true: being small has its challenges.

Lately, we've been reflecting on what it means to be a small business that survived the pandemic.  Read our latest article to learn more about how the pandemic is still impacting us, how we're feeling going forward, and how you can continue to support us.

The Aftermath

The New & Improved Kids Section

Saturday, March 12, 2022.

Booksellers reading in our kids section

We've been working on our kids' section since the holidays.  Over the past few months we've added a register, taken down a whole wall, and done a whole lot of reorganizing.  But it wasn't until this past Monday that we finally took a day to close the store and make some major changes.  And boy is there a whole world of difference.

Learn More

Reading Month Bingo Challenge

Tuesdady, March 1st, 2022.

Reading Month Bingo

March is Reading Month, which means it's time for one of our favorite bookish traditions: the Bingo Challenge.

Designed especially for young readers (both kids and teens), this Bingo Challenge is meant to encourage readers to try something new!  Children ages 5-16 can also submit their completed Bingo sheet to be entered into a drawing for cool bookish prizes like gift certificates, tote bags, and other cool bookish swag.

Learn More

Box Design Contest Results!

Friday, February 11, 2022.

Box Design WinnerLast year, we opened our Box Design Contest — an opportunity for children to showcase their bookish artwork on the front of our Kids' Brilliant Books Monthly Box.  Now, the results are in, and boy are they cute!

The winner (chosen by our staff's vote) wins a whole year of Brilliant Books Monthly for Kids—and all participants receive a $15 gift certificate to spend on their favorite toy or book!  We had so much fun getting to see all these young artists' creations, and we hope you do too.

See the Designs

Congratulations, Rachel!

Tuesday, December 21, 2021.

Rachel smiling


After a year off, the James Patterson Holiday Bonus is back.  With this annual tradition, author James Patterson has supported indie booksellers across the country since 2015.  And this year, one of those Holiday Bonuses went to our very own Rachel Sang!

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