Small Business Saturday

Small Business Saturday is a day dedicated to supporting small businesses across the country, including those right here in Downtown Traverse City.  Founded by American Express in 2010, Small Business Saturday has grown from a small initiative to a national celebration held each year on the Saturday after Thanksgiving as the official holiday shopping season kicks off.  

Grab a friend or bring the family and join us for a fun and festive atmosphere, and some fantastic special offers.  All weekend long, for every $50 you spend at Brilliant Books, you'll get back a $5 gift certificate to wrap up your holiday shopping in December!  See you on Small Business Saturday!

American Express cardholders, you may also be eligible for extra rewards when you #ShopSmall with qualifying merchants (like Brilliant Books!).  Log into your account to sign up, and join us to #ShopSmallon #SmallBizSat.

Learn More about Small Business Saturday

Event date: 
Saturday, November 30, 2019 - 10:00am to 8:00pm
Event address: