Where's Waldo 2023

This year's Waldo Winners have been announced:


$100 Grand Prize Brilliant Books Gift Certificate:
Hank S.

Great Lakes Bath and Body Gift Bag – Rachel N.

Lilies of the Alley Gift Bag – Kate P.

M22 Swag Pack – Chelsea M, Coralie G, Etta S, Everett M,
Finn W, Isaiah K, Jacob H, Kirsten R, Luke S, Lydia O, Olivia M, Rielyn R, Teague M, Tess T, & Ziva N.

Nifty Things Gift Set – Amanda G, Avery M, Gabby B, Isabel F, & Keturah K.

Popkies Front St. Blend – Gwen S.

Rocket Fizz Gift Card – Nora W. & Owen W.

Where's Waldo Box Set – Nia M.

Where's Waldo: Destination Everywhere – Hannah M.


Are you a winner?  Check your inbox!  We'll contact you directly with instructions on how to claim your prize.

Thanks to everyone who participated in this year's search for Waldo!  We hope you had fun searching for our bespectacled friend in downtown Traverse City.



More about this year's search:

The search for Waldo is once again coming to life in Downtown Traverse City!  From June 1st to June 29th, Waldo will be visiting sixteen downtown stores and restaurants.  Pick up a passport at any of the participating locations (listed below), and collect a stamp or signature in your Waldo passport wherever you spot him.


Find Waldo in eight locations and you'll get a $1 off coupon for any Waldo book of your choice at Brilliant Books!

Spot every Waldo and you'll get a $1 off coupon, and be entered into the Grand Prize Drawing.  You could win part of more than $300 in prizes, including items from the participating businesses and a $100 gift certificate to Brilliant Books!


Pick up your Waldo passport at any of the participating locations and turn it in at Brilliant Books by 5pm on Thursday, June 29th to receive your Waldo coupon and be entered into the drawings.  We'll announce the winners on June 30th online and in-store; pop by on the 30th to claim prizes and celebrate!


Participating businesses:

Blessed Be Tea and Apothecary (116 E Front St, South Suite)
Darling Botanical Company (144 Hall St, Suite 102)
Great Lakes Bath & Body (110 E Front St)
Kilwin's (129 E Front St)
Lilies of the Alley (227 E State St)
M22 (125 E Front St)
Momentum (211 E Front St)
Mr. Bill's Shirt Company (228 E Front St)
My Secret Stash (122 Cass St)
Nifty Things (143 E Front St)
Peppercorn (226 E Front St)
Pop-Kies Gourmet Popcorn (147 E Front St)
Rocket Fizz (111-B E Front St)
Toy Harbor (221 E Front St)

and us! (118 E Front St)


Event date: 
Thursday, June 1, 2023 - 10:00am to Thursday, June 29, 2023 - 5:00pm
Event address: