Welcome to Brilliant Books!

Brilliant Books storefront, with the logo on a bright white flag Brilliant Books - Downtown Traverse City

Your Long Distance, Local Bookstore

118 E Front Street
Traverse City, MI 49684



Facebook: /BrilliantBooks

Instagram: brilliantbookstc


Store & Curbside Pickup Hours 

Hours subject to change for holidays and special events.















Your Long Distance Local Bookstore

What began as a way for our summer visitors to support Brilliant Books from afar during our long, cold winters, quickly became The Long Distance, Local Bookstore. We now ship to every state in the Union, and our dedicated web store team and email concierge handle more online orders than any other store our size in the country. We bring a uniquely personal approach to online shopping that you'd expect from a well curated bookstore staffed with experienced booksellers.

The convenience of shopping online.

The delight of a full service bookstore.


Find Your Brilliant Book


  • "Brilliant Books proves that good things come in small packages! I mostly read fiction and I read a lot when I have the time, but I always have a mental list of books I'd like to read. Despite its small size, Brilliant Books had every book I looked for on its shelves, and a nice collection of children's books and stationery besides. Honestly, one of the best, most complete small bookstores I've visited." - Sarah W. - Highland Park, MI

  • "Incredible selection coupled with an authoritative source -- something you don't often find in "today's" bookstores! Brilliant Books is a (welcomed) throw-back to what should be, versus what is!"

  • "A really unusually thoughtful and somewhat eclectic selection, as well as a lovely web site. There are actually people behind this store, not some big corporation that uses marketing to choose the stock."

  • "Excellent reading selections from mainstream to edgy. The store itself is cozy and has an outstanding atmosphere."

  • "The aura of a true bookstore is evident the moment you enter."

  • "All around the best book store I've ever visited!"