Welcome to Brilliant Books!

Brilliant Books - Downtown Traverse City

Your Long Distance, Local Bookstore

118 E Front Street
Traverse City, MI 49684



Facebook: /BrilliantBooks

Twitter: Brilliant_Books

Instagram: brilliantbookstc

Store Hours 

Due to the COVID-19 pandemic, Brilliant Books hours may fluctuate.  Online ordering is available, and we will be open for limited browsing hours.  Non-digital events are postponed until further notice.  Thank you for your support and understanding.

Schedule for July 19 - July 25

Sunday Closed
Monday Closed

10am-4pm: Doors open

10am-5:00pm:  Curbside pickup* available


8-10am: Browsing for high-risk individuals only   

10am-4pm: Doors open

10am-5:00pm:  Curbside pickup available


10am-4pm: Doors open

10am-5:00pm:  Curbside pickup available


10am-4pm: Doors open BY APPOINTMENT ONLY

10am-5:00pm: Curbside pickup available


12pm-4pm: Doors open BY APPOINTMENT ONLY

12pm-4pm: Curbside pickup available

*If you are not able to collect your curbside order during the listed hours, please contact us and we will arrange for an alternative pickup time that fits your schedule.


Your Long Distance Local Bookstore

What began as a way for our summer visitors to support Brilliant Books from afar during our long, cold winters, quickly became The Long Distance, Local Bookstore. We now ship to every state in the Union, and our dedicated web store team and email concierge handle more online orders than any other store our size in the country. We bring a uniquely personal approach to online shopping that you'd expect from a well curated bookstore staffed with experienced booksellers.

The convenience of shopping online.

The delight of a full service bookstore.


Find Your Brilliant Book


  • "Brilliant Books proves that good things come in small packages! I mostly read fiction and I read a lot when I have the time, but I always have a mental list of books I'd like to read. Despite its small size, Brilliant Books had every book I looked for on its shelves, and a nice collection of children's books and stationery besides. Honestly, one of the best, most complete small bookstores I've visited." - Sarah W. - Highland Park, MI

  • "Incredible selection coupled with an authoritative source -- something you don't often find in "today's" bookstores! Brilliant Books is a (welcomed) throw-back to what should be, versus what is!"

  • "A really unusually thoughtful and somewhat eclectic selection, as well as a lovely web site. There are actually people behind this store, not some big corporation that uses marketing to choose the stock."

  • "Excellent reading selections from mainstream to edgy. The store itself is cozy and has an outstanding atmosphere."

  • "The aura of a true bookstore is evident the moment you enter."

  • "All around the best book store I've ever visited!" 



Thank you all for your support.

Peter & Colleen Makin